The future began
with a dream
It was now 1961, and Bernard Magrez was 25 years old. His ambition drove him forward into a world of limitless opportunities. He travelled to the USA and discovered there a hitherto unknown mode of retailing –the hypermarket store. On his return to France, he set up his own company, specialised in whisky and port.
His port brand was sold in the very first Carrefour hypermarket in France and was soon to become the second most popular brand of port in the country. Gradually, he widened his range of spirits, until eventually these completely conquered the market. The time had now come to set his sights even higher.