“Sponsorship occupies a prominent place in my vision of what a company should be. It underpins the moral values that I stand for and will never lose. It is born of the passion I have for my work and what I‘ve tried to build up over many years. When you are lucky enough to have been successful, it’s your duty to share. I’m deeply convinced that acts of solidarity and the ability to understand the plights of other people, are what distinguish human companies from cold-hearted ones driven solely by industriousness.”Bernard Magrez
THE FIGHT AGAINST CANCER
For years now, Bernard Magrez has been actively committed to the fight against cancer in Paris and Bordeaux. He was awarded the Prix de La Charte de Paris for his sponsorship supporting the fight against cancer.
He has also been involved in supporting cancerology, most particularly at the Bergonié hospital in Bordeaux. Every 18 months, he studies the hospital’s equipment needs with the Medical Policy Commission.
In 2016, on World Cancer Day, he made a donation of 110,000 euros, which enabled the Bergonié Foundation to acquire latest generation equipment for the hospital.
He also sponsors research programmes at the IRCOT, the Research Institute for Rare Cancers.
For several years now, Bernard Magrez has given support to an orphanage in Thailand that looks after 80 abandoned children, providing these children with an opportunity to learn a profession.
This project, very close to Bernard Magrez’s heart, enables the children of the Maison de l’Espoir orphanage to be properly looked after and the conditions in which they live to be improved. The buildings have been refurbished, and free dental care has been offered to the 2,000 and more children in the programme, 80 of whom receive sponsorship.
The accommodation capacity at the centre has increased considerably, and today 44 children are lodged at the Maison de l’Espoir. 20 of these attend secondary school and 24 go to primary school.
The food provided for these children, the medical care and medicine for the children who are ill, as well as clothes and recreational activities, make up a very large share of the investment made by the Bernard Magrez group.
Why a wine bottle measures 75cl
Vous avez certainement déjà remarqué qu’une bouteille de vin fait 75 cl et non 1 litre. Alors que l’unité de base pour la plupart des produits liquides est d’1 litre (eau, lait…), la bouteille de vin fait exception avec son format traditionnel de 75 centilitres.
What is a Grand Cru Classé?
Qui n’a jamais entendu parler d’un grand cru classé de Bordeaux ? Quand on pense grand vin, bien souvent la première appellation qui nous vient à l’esprit est le Bordelais ou les vins de Bordeaux.
Choosing the right glass for your wine
Un verre à vin se doit de répondre aux 3 grandes étapes d’une dégustation réalisée dans les règles de l’art : l’examen visuel, l’examen olfactif et l’examen gustatif.